Sports and Life
Draft Day Is Agony Then Ecstasy

by: Leigh Steinberg via The Huffington Post

On Thursday night, the NFL and a massive television audience will be focused on the NFL Draft.

What was a private experience 30 years ago has become a four-day, sponsored and promoted Ramadan of the annual player selection. What you won’t see is the excruciating tension that the college players and their friends and families are experiencing in homes across the country. I have been fortunate to have represented over 60 first round draft picks — eight of whom were the very first pick in the first round. I have also spent almost 40 years sharing this penultimate moment of pressure followed by joy at player’s homes and in New York. In New York, team representatives sit at tables with team helmets. The teams have their brain trusts in their home cities so these are employees. National press gathers. The commissioner comes out and announces each choice.

It takes a village to create a potential professional football player. They represent the hopes and dreams of Pop Warner, high school and college coaches and family, friends and community that have been involved in a player’s evolution. This provides a large rooting section that descends on an athletes’ home to share the unique night. Those players judged to be high first round picks are invited to New York with family members. They take a boat trip around Manhattan, are treated to Broadway shows and parties and take part in the extraordinary pre-draft television and sponsor promotions.

The players in New York are forced to sit at tables in a room just offstage where cameras broadcast every emotion and detail. I spent weeks prior to the draft interacting with teams at the top of the draft attempting to discern which franchise was most likely to take a player. I would sit with the draft order and show a player the most likely scenarios. Each team in the first round has 10 minutes to make its’ selection (that drops to five minutes in later rounds). Virtually every team takes the whole time to announce its’ pick. They have spent weeks running mock drafts and have calculated every possible outcome for their selection. What are they doing as time ticks away? They are fielding trade offers from teams that want to move up or down in order to choose a special player they fear will be gone when their slot comes or aggregating lower draft picks from teams wanting to move up.

For players like Troy Aikman or Jeff George or Andrew Luck, the New York experience is a cakewalk. They have either signed a contract making them the first selection or the team has publicly announced they will be picked. RG3 knows that Washington will use the second pick in the first round to select him. For the remainder of the picks the time is torture. Draft time is not real time, it is Chinese Water Torture time. Each second feels like a minute, each minute like an hour — the wait is agonizing. If a player is not selected in the spot he anticipates, depression and uncertainty set in. Watching the other players being picked and go onstage to hold up a team jersey and be photographed with the commissioner is a bittersweet moment.

A plummeting draft pick may sit in that room for four or five hours. Former Notre Dame quarterback Brady Quinn expected to be picked at the top of the draft and kept being passed over. He removed his coat at one point, then his tie, then opened up his shirt — it was like watching a game of strip poker.

When I sat with Ben Roethlisberger in 2004 I had carefully prepared him to expect the Chargers to trade their pick to the New York Giants. I told him that the Giants would take QB Eli Manning, the Chargers QB Philip Rivers. The first two teams in draft order that I thought were likely to take Ben were Buffalo (which had the 13th pick) and Pittsburgh (which had the 11th pick). But the Giants had told Ben’s coach that if the Chargers took Eli Manning, they would take Ben as the fourth pick. The Chargers picked Manning which meant that scenario could come to fruition, but I still thought the trade would happen. The minutes passed oh so slowly which ratcheted tension to an excruciating level. No trade was announced until all but seven seconds remained on the clock, and then as they were about to lose the pick — the commissioner announced that the Giants had swapped picks with the Chargers, taken Manning and the Chargers had taken Rivers. A deflated darkness settled over our table and the drip, drip, drip of other selections took two hours. Finally Pittsburgh took Ben and the table erupted in exultation. All was forgotten, and Pittsburgh and Ben turned out to be a match made in heaven. But those two hours saw the sprouting of gray hairs, young men turning old and drip, drip, drip.

Notwithstanding how late a player is picked, that moment is the culmination of years of practice, sacrifice and yearning and pure joy ensues. Tears flow, emotional bear hugs break out, prayers of thanks are given, and all’s right in the world. It has always been my favorite day of the year.

How to be a great sports agent Part II

Breaking down the three primary roles when it comes to representing athletes.

By Leigh Steinberg via National Football Post

Last week we discussed the hyper-competitive world of sports agentry and what qualities it takes to be successful.

It is critical to have a great heart and true compassion for the welfare of athletes.  It is critical to keep the concept of being a “steward of the sport” a constant priority.  It is necessary to have a passion for the pursuit and a compelling work ethic.  It is essential to understand the powerful impact athletes can have as role models and to counsel them to retrace their roots to the high school, collegiate and professional community and set up programs that enhance the quality of life. And it is of the utmost importance to commit to preparing athletes for a second career and stimulate their non-athletic skills from the day they walk in your office.

The role of an agent is to bring value to the life of a player. Athletes are not looking for someone who can recite the statistics of last year’s Super Bowl or share anecdotes of favorite sports memories — that is the role of fans.  An athlete is looking for someone with specific skills — legal, financial and public relations, for example — that can help them solve problems.  The primary three roles in agenting are recruiting, contract negotiation and client maintenance.

Leigh SteinbergLeigh, with Stanford offensive lineman Kwame Harris on draft day in 2003.

Recruiting: This requires the ability to reach out to and convince an athlete to choose the right agent. Most draftees have their father or other family members screen the hundreds of competitive agents and set up meetings with a few. These interviews will have the player and family doing their due diligence by asking questions and scrutinizing backgrounds. Some are so intense that I know I could be selected Secretary of State afterward.

So how did I recruit the first player in the first round of eight NFL drafts, 60 first-round draft choices and half the starting quarterbacks in the league on any given Sunday? By listening.

Asking the right questions to explore the heart and mind of a young man and then carefully listening for text and subtext is key. Having a true understanding of the deepest hopes and dreams and greatest fears and anxieties affords the ability to speak directly to the most relevant concerns. And it allows an agent to lay out a compelling future for a young athlete.

Contract Negotiations: The ability to understand a client’s true priorities is the irreplaceable formula for beginning to negotiate. Comprehensively researching the other negotiator, the economics of that team or endorser and relevant facts that impact the discussions is next. An understanding of leverage — the ability to walk away from a deal to another opportunity — sets the stage. Creative mastery of contract language and compensation, as well as complete command of collective bargaining agreements, is indispensable. A sense of timing is essential.

Client Maintenance: Athletes have day-to-day needs and questions they want answered. They may be unhappy if not starting or are having disputes with coaches. Or the team could be losing, or they aren’t happy with their contract and they need counsel and advice.

So what is the best way to prepare for meeting these requirements? The one course I urged all of my children to focus on in high school was psychology. The ability to understand human motivation and why people act the way they do is the most important component of navigating through the world.  In addition to high school classes, writing for the school paper, assisting with the athletic teams and getting comfortable with numbers and math concepts are also helpful. Going to college is a must. Since most prospective agents and attorneys have liberal arts orientations, familiarity with business concepts and marketing can be valuable.

Getting an internship in any phase of sports — media, administration, marketing or agency — can add depth. We have had a succession of interns come through our office.

I would suggest going to law school or business school, the joint degree is the most valuable. The field is so competitive that having these degrees gives a comfort level to prospective clients and elevates a young person above others. It also is helpful in securing employment with any institution. Take several business courses. 

Tax may not be enthralling, but it is much more useful in counseling a player than mid-Eastern studies. There are now Masters degrees in Sports Management, as well as law and entertainment courses at most graduate schools. I will be teaching Sports and Entertainment law at UC Irvine’s innovative School of Law beginning in February.

Securing an internship at this level can be useful. There have been times I had as many as 14 law or business students interning during the school year or summer and we have a UC Irvine law student in the office currently.

Most sports representation is done in small practices with a few agents. This makes it more difficult to get hired directly from campus. But they do hire, as do the mega agencies representing many different sports. When considering an approach to being hired, think about a way to distinguish yourself. There are résumés and packages that illustrate, by their design and creativity, the skill set you may have that makes you stand out.

Leigh SteinbergLeigh, with Hall of Fame quarterback Warren Moon.

I have received as many as 6,000 résumés in a year. When a law student sent a mocked up copy of Sports Illustrated, featuring he and I on the cover, with every story emphasizing what he could do for our firm, I was intrigued. I once received a football with an entire résumé embedded in it. Someone took a Dr. Seuss book and did a clever mockup showing how he and I could change the world.

If you are planning on starting your own practice, don’t quit your day job. The expenses of recruiting and training athletes don’t end up being profitable for 80% of new agents in the field and they quit the business within several years.  Having a stable job that is revenue producing and developing a practice on the side is the way to go. First spread the word to every family member and friend that you are entering the field and are interested in representing players.

Eventually someone will run into or know an athlete who needs help. Go back to your university and find a way to volunteer services to the athletic department. Develop a non-agenting niché or skill set that gives entry to athletes — tax, financial skills, criminal defense, charitable foundations —and start to build friendships.  Develop a new theory or expertise that you can write an article or give a speech on. Each glamorous area of the economy — sports, entertainment or social media — are all hyper-competitive. Every top agent went through unanswered phone calls, canceled meetings and long, unproductive days before succeeding.

How determined are you?

This may be a difficult field to break into, but new agents make it every year. I have had nearly 40 years of rewarding experiences in helping young men and women reach their life dreams and working together to make it a nicer, fairer, happier world.

Watching a Steve Young throw six touchdowns in a Super Bowl that allowed him to throw the monkey of his predecessor off his back, watching six clients enter the Hall of Fame and presenting Warren Moon, writing a best-selling book, spending three years contributing to a beloved movie that changed the way people perceive agents, setting up charitable programs that raised $600 million and changed lives are all thrilling experiences.

And you can experience your own if you have the courage to display your character and your passion.

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NBA talks headed to federal mediator

By Ken Berger via CBSSports.com

The NBA labor talks are headed for government intervention after the canceling of games drew the attention of the nation’s top federal mediator.

George Cohen, director of the federal mediation and conciliation service, will be in New York City Monday to interview separately executives from the NBA and the National Basketball Players Association, two people with knowledge of the meeting told CBSSports.com Wednesday. The two parties will then meet in Cohen’s office Tuesday in Washington, D.C.

Billy Hunter, the NBPA’s executive director, divulged in a radio interview with WFAN in New York earlier Wednesday that the two sides had agreed to have their failed negotiations on a new collective bargaining agreement federally mediated.

Cohen, appointed by President Obama, was called upon to mediate the NFL’s labor negotiation with the NFL Players Association before that sport’s recent lockout was imposed. He has no binding authority and can only make suggestions. If nothing else, a fresh set of eyes and opinions — not to mention meetings with a different venue and format — couldn’t hurt.

Cohen has argued five landmark labor cases before the U.S. Supreme Court and last year helped avert a crisis in Major League Soccer’s labor talks. He is a former appellate court attorney with the National Labor Relations Board, and in fact argued before then-U.S. District Judge Sonia Sotomayor on the day she issued an injunction that effectively ended the Major League Baseball strike in 1995. Cohen was the MLBPA’s lead attorney in the case, and also has worked with the NBPA.

In a Los Angeles Times article from March, footbal agent Leigh Steinberg said a good mediator is “an expert in the psychology of human gridlock.” To that extent, Cohen has joined the right fight, as the NBA and NBPA are hopelessly, needlessly gridlocked over issues that should have been easily solved once they approached a compromise on how to divide the sport’s $4 billion of revenues. The league’s bargaining talks broke off Monday night after 13 hours over two days and multiple sessions over a two-week period. The league on Monday canceled the first two weeks of the regular season.

Drawn by the fact that lost games will have an economic impact beyond the parties involved, Cohen’s office called both parties this week to request that they voluntarily participate in mediation, two sources said. Both agreed.

For those wondering why the step wasn’t taken sooner, federal mediators generally don’t get involved in labor disputes unless asked, or unless they reach an impasse after the sides had ample time to bargain. The NFL requested Cohen’s involvement before the lockout was imposed, and while it’s unclear what impact he had on the ultimate resolution, his powers at the time were muted by the lack of urgency in the talks.

Leigh Steinberg discusses the NFL lockout and why he knew all along that a deal would go down to the final hour.

steinbergsports:

via the OC Register

ANAHEIM – Marines, celebrities, philanthropists and other dignitaries including famed sports agent Leigh Steinberg and rocker Ted Nugent attended a fundraiser on Thursday at The Grove in Anaheim. Proceeds benefit The Injured Marine Semper Fi Fund, a non-profit…